Coordinate ambitious work without fragmenting the production.
Give teams one shared context for assets, models, collaborators, usage and final edits across campaign deliverables.
- Roles and project collaboration
- Shared brand references
- Usage and cost visibility
From an approved product photo to a campaign cut
Use Tidal Glass as a practical example for planning a product campaign. This demonstration project keeps the product reference, scene instructions, five picture clips and music in one workspace. The screenshots show the work behind the 33-second composition.
- Composition
- 1920 × 1080 · 16:9
- Timeline length
- 33 seconds
- Structure
- 5 product shots
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Agree what the creative work must preserve
Start with an approved product photo and a short list of non-negotiable details. For Tidal Glass, those are the asymmetric glass silhouette, open center, glass thickness and metal base. Give the reviewer this checklist before exploring different settings and lighting.
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Create scene references with a shared brief
The opening image uses Seedream 4.0 and the approved photo. Its saved prompt asks for coastal rock, low sunlight and a wider setting without stretching or cropping the product. Keep the reference and prompt together so a teammate can understand which details were intentional.
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Give the campaign a reviewable sequence
Arrange reveal, material detail, campaign setting, transformation and final packshot as five six-second clips. Review the product silhouette and reflections across cuts before requesting more variations. The picture order stays visible on the timeline alongside a separate 24-second music bed.
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Finish and prepare the handoff
Review pacing, the packshot, fades and closing logo as one composition. Agree who signs off on picture, sound and the final message. For another channel, check dimensions, text placement and shot framing again; changing format is a creative review step, not a guarantee that the same crop will work.
How should a team organize the review?
Assign responsibility for the reference, the cut and final delivery at the start. Invite collaborators with the access their work needs. Use a shared checklist for geometry, continuity, wording and sound, and record which changes are approved before commissioning another generation.
How should we budget the campaign?
Budget AI runs separately from project resources. Compare each model’s estimate at the intended input settings, allow room for rejected takes, and review final charges after execution. The estimate shown while configuring a resource does not establish the total spent on a campaign.
What does this example demonstrate?
This walkthrough follows our Tidal Glass demonstration project. It shows an approved photo used as a generation reference, saved scene instructions, five editable picture clips, separate music and a closing sequence. Adapt the shot plan and review criteria to your own product and delivery requirements.
Keep the approved reference and review criteria close to the work. Make each shot earn its place before spending on additional versions.
Start your campaign project